What Is CHILLAX
CHILLAX is Black Thumb Entertainment & Night Life’s signature summer experience series — a recurring, multi-edition seasonal event built around pool culture, music, cocktails, food, fashion, lifestyle content, and brand activations in Haiti. It is not a one-off pool party. It is an IP. A recurring cultural moment that Haitian youth expect every summer.
Each summer, CHILLAX runs as 3 distinct editions — one in June, one in July, one in August — each with its own name, color palette, theme, energy, and identity. The three editions together form a complete summer arc: opening, peak, and closing
The Long-Term Vision
CHILLAX is built to grow. The 3-edition summer format is designed to expand beyond Port-au-Prince — into Haiti’s provinces, across the Caribbean, and into diaspora markets. The brand equity being built in PAP today is the foundation for a Caribbean and diaspora lifestyle brand tomorrow.
